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YouTube top earners: The seven-year-old making $22m

Youtube 高收入人群: 7岁男孩收入2200万美元

By Chris Johnston
Business reporter, BBC News

作者: 克里斯 约翰斯顿
商业记者,BBC 新闻



3 December 2018
Image caption 图片说明 Ryan’s earnings have doubled since last year 自去年以来,瑞安的收入已经翻了一番

A seven-year-old boy who reviews toys has been revealed as YouTube’s highest-earning star, raking in $22m (£17.3m).

一位点评玩具的七岁男孩被曝光是 YouTube 最赚钱的明星,他的收入为2200万美元(1730万欧元)。

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Since the channel was set up by Ryan’s parents in March 2015, its videos have had almost 26 billion views and amassed 17.3 million followers.

自从瑞安的父母在2015年3月创建该频道以来,其视频的点击量已经接近260亿,粉丝数已经达到1730万。

Forbes said all but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts.

《福布斯》称,在2200万美元的总收入中,有100万美元来自视频前的广告,其余部分来自付费帖。



The amount generated by sponsored posts is small compared with other top YouTubers, Forbes writes. It is “the result not only of how few deals Ryan (or his family) chooses to accept, but also the fact that his pint-sized demographic isn’t exactly all that flush”.

福布斯写道,与其他顶尖的 youtube up主相比,付费帖所带来的收入较少。 这不仅是"瑞安(或他的家人)极少选择接受付费贴的结果,而且还有一个事实,那就是他的粉丝群体并不都是那么有钱"。

The toys featured in one of the channel’s videos can sell out instantly.

其中一个频道的视频中介绍的玩具可以立刻卖光。

In August, Walmart began selling an exclusive range of toys and clothing called Ryan’s World, and a video showing Ryan and his parents searching for his own toys at a Walmart store has had 14 million views in three months.

今年8月,沃尔玛开始出售一系列名为《瑞安的世界》(Ryan's World)的独家玩具和服装,一段瑞安和他的父母在沃尔玛超市搜索自己的玩具的视频在三个月内获得了1400万次点击量。

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Logan Paul apologised in January after showing the body of an apparent suicide victim in Japan in one of his videos.

今年1月,洛根 · 保罗在他的一段视频中展示了日本一名明显是自杀受害者的尸体,之后他为此道歉。

Google, which owns YouTube, removed Paul’s channels from its Google Preferred programme, where brands sell ads on the platform’s top 5% of content creators, in the wake of the controversy.

YouTube 的母公司谷歌,在争议过后将保罗的频道从谷歌优选项目中移除,这个项目中,品牌公司在该平台前5%内容创造者中销售广告。