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Social media users slam KA design'sswastika line


KAdesign says the ancient symbol represented peace and love before beingappropriated by Nazis.

KA 设计公司表示这个古老的符号在被纳粹盗用之前用来表示的是爱与和平

The clothing line launched in July but was withdrawn from saleafter the controversy [Screenshot: Teespring]


A design company that claims to be based"somewhere in Europe" has attracted heavy criticism after launching aline of tee-shirts, sweaters, and hoodies emblazoned with the swastika.


KA design says it wants to reclaim the symbolinfamously used by the Nazis, and return it to its original meaning of peaceand love.

KA设计公司称希望将被纳粹用的声名狼藉的符号改变回其原来的意思 即爱与和平

The clothing line set a white swastika against acolourful backdrop resembling the rainbow flag popularised at gay pride events.


KA design launched the line last month, sellingitems on Teespring website.


According to Dazed magazine, which interviewedthose behind the controversial line, there are no fashion designers in theteam.


KA design's presence went largely unnoticeduntil social media users discovered its online marketing.


In a launch video, KA design says the Nazis"took the swastika, rotated it by 45 degrees, and turned it into hatred,and turned it into fear, and turned it into war, and turned it intoracism".




The swastika and its variants were key to a numberof ancient cultures, most notably to Indo-Aryan peoples who invaded and settledin the Indian sub-continent in the early Bronze Age, around 4,000 to 5,000years ago.


The symbol carries religious importance for anumber of Indian religions, including Hinduism, and the word itself derivesfrom the Sanskrit language, which was spoken in ancient India and continues tohold liturgical importance for Hindus.


The Nazis later appropriated the symbol as partof their own race-based mythology, in which they exalted Nordic Europeanpeoples as the descendants of the original Aryan race.


After the defeat of the Nazis in the SecondWorld War, displaying the Swastika was banned in several Western countries.


In India and other majority Hindu states, itcontinues to be used as a religious symbol.


"[Nazis] stigmatised the swastikaforever," KA design said. "They won, they limited are freedom, ormaybe not? ... The swastika is coming back, together with peace, together withlove, together with respect."




Reactions to the company's attempt to rebrandthe symbol were largely negative and included criticism from Jewish groups.


After thousands of angry tweets and posts onFacebook, Teespring withdrew the clothes from sale.


"You Can Now Buy Rainbow Swastika T-Shirts,But Please — Don’t," said Twitter user Kirk De Matas.

“现在可以买彩虹万字符T恤,但求你 —别买” —推特用户Kirk De Matas

The US-based Anti-Defamation League (ADL),wrote: "This is an offensive use of #Nazi imagery. Fashion can't reclaimthis symbol from (hate)."


Unsurprisingly, Andrew Anglin, editor of theneo-Nazi Daily Stormer site, voiced his support for the line.

不出意外,新纳粹主义网站The Daily Stormer的编辑AndrewAnglin发声支持这一系列产品

"I want to say that I am in 100% support ofthe rebranding of the Swastika as a symbol of love," he wrote in anarticle.


"I have been trying to do this for years,and I am thankful that hippies are finally getting on-board with thatparticular project. After all, the Swastika always was a symbol of love, was itnot?"


KA design responded to the controversy onFacebook on Monday.


"Hatred and Nazism have won," thecompany said. "We brought out the worst in people. We believe in a worldof infinite forgiveness. We forgive everyone. And we hope to be forgiven. LetLove Prevail."


A Buddhist or Hindu group could, perhaps,"reclaim" the swastika as they had (or have) a claim on it.


— Ian Rennie (@theangelremiel) August7, 2017
I just want the recording of the staff meeting wheresomeone suggested they "reclaim the swastika as a peaceful symbol."https://t.co/qFeZbTjjhQ


— (((Yair Rosenberg)))(@Yair_Rosenberg) August 7, 2017
They didn't even do enough research to see what theoriginal peaceful swastika looked like. pic.twitter.com/Yj1uW9HthC

— raph (@majinrapha) August 8, 2017

Teespring halted sales of the controversial clothing line bearing the Swastika after a hail of criticism [Screenshot:Teespring]