为什么亚马逊的市场在中国失败了？（二）
Why Amazon''s Marketplace Failed In China
译文简介
亚马逊于2004年以7,500万美元收购了在线媒体销售商卓越网（Joyo.com）的方式进入中国市场。在中国市场的经营过程中，亚马逊面临着来自本土电商巨头，如马云的阿里巴巴、淘宝和京东等的激烈竞争，这阻碍了其在中国市场获得更广泛的市场份额。
正文翻译
Amazon entered the China market in 2004 through a $75 million acquisition of Joyo.com, an online media seller. During its time in the country, substantial competition from local e-commerce giants such as Jack Ma's Alibaba, TaoBao and JD.com hindered its ability to capture a wider breadth of market share.
Amazon later pushed heavily on its e-reader and tablet product offerings, but China's complex regulatory approval caused years-long delays. Between 2011 and 2012, Amazon's held a market share of around 15% in the country but later plunged to less than 1% by 2019, according to iResearch. Amazon officially closed its China marketplace in 2019 but keeps, among other businesses, its Amazon Web Services, Amazon Global Logistics and Amazon Advertising.
亚马逊于2004年以7,500万美元收购了在线媒体销售商卓越网（Joyo.com）的方式进入中国市场。在中国市场的经营过程中，亚马逊面临着来自本土电商巨头，如马云的阿里巴巴、淘宝和京东等的激烈竞争，这阻碍了其在中国市场获得更广泛的市场份额。
后来，亚马逊大力推广其电子阅读器和平板电脑产品，但由于中国复杂的监管审批程序，导致了多年的延迟。2011年至2012年期间，亚马逊在中国市场的市场份额约为15%，但到2019年时急剧下降至不到1%，根据艾瑞咨询的数据。亚马逊于2019年正式关闭了在中国的在线购物平台，但继续经营亚马逊云服务、亚马逊全球物流和亚马逊广告等其他业务。
Amazon later pushed heavily on its e-reader and tablet product offerings, but China's complex regulatory approval caused years-long delays. Between 2011 and 2012, Amazon's held a market share of around 15% in the country but later plunged to less than 1% by 2019, according to iResearch. Amazon officially closed its China marketplace in 2019 but keeps, among other businesses, its Amazon Web Services, Amazon Global Logistics and Amazon Advertising.
亚马逊于2004年以7,500万美元收购了在线媒体销售商卓越网（Joyo.com）的方式进入中国市场。在中国市场的经营过程中，亚马逊面临着来自本土电商巨头，如马云的阿里巴巴、淘宝和京东等的激烈竞争，这阻碍了其在中国市场获得更广泛的市场份额。
后来，亚马逊大力推广其电子阅读器和平板电脑产品，但由于中国复杂的监管审批程序，导致了多年的延迟。2011年至2012年期间，亚马逊在中国市场的市场份额约为15%，但到2019年时急剧下降至不到1%，根据艾瑞咨询的数据。亚马逊于2019年正式关闭了在中国的在线购物平台，但继续经营亚马逊云服务、亚马逊全球物流和亚马逊广告等其他业务。
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Need more info input on the LPA33X Amazon planned this for years and this way we can conquer the recession, let's go Brandon!
对于LPA33X，需要更多的信息输入。亚马逊计划了多年，通过这种方式我们可以克服经济衰退，加油布兰登！
There also non of these companies mentioned here in other countries in Asia.. lol.. Why buy from them when we can buy directly from the same supplier ?
在其他亚洲国家也没有提到这些公司...哈哈...为什么要从它们购买，当我们可以直接从同一个供应商购买？
When I started the crypto process in 2017, there were few youtubers I trusted and you were one of them. This video confirms my impressions. As for me, I continue to DCA LPA33X.
当我在2017年开始进行加密货币的过程时，有几个我信任的YouTuber，你就是其中之一。这个视频证实了我的印象。对我来说，我继续定期投资LPA33X。
If the inflation and recession is real you need to decide which to hold and I think LPA33X does better
如果通货膨胀和经济衰退是真实存在的，你需要决定持有哪个，我认为LPA33X表现更好。
Amazon's customer service is top-notch. And there are stuff that is cheaper from Amazon than shopee or lazada. Just need to be savvy.
亚马逊的客户服务是顶级的。而且有些东西比shopee或lazada便宜。只需要善于发现优势。
Too many westerners as managers in a market that they either do not understand at all or have superficial understanding of. Some of those westerners came from outside of the US (Usually Australia, UK and the likes) which made it even worse cause they were neither from American HQ nor have any meaningful field knowledge of China. They were busy being lords and trying to look good with HQ. They could not or would not localize the operations. Amazon could have made a huge impact in China. Not just in ecommerce but in logistics as well as cloud with AWS.
在中国市场，有太多西方人作为管理者，他们要么完全不了解，要么对其有肤浅的理解。其中一些西方人来自美国以外的地方（通常是澳大利亚、英国等），这使情况变得更糟，因为他们既不属于美国总部，也没有对中国的实地知识。他们忙于表现自己和总部好，无法或不愿本土化运营。亚马逊在中国本可以产生巨大的影响，不仅在电子商务领域，在物流和云计算方面也是如此（例如AWS）。
I think I want to spend a comment on the fact that Amazons LPA33X has the highest ambition I've ever seen with anything or anyone.
我认为亚马逊的LPA33X拥有我所见过的最高远的野心，无论是在任何事物还是任何人身上。
I still think LPA33X has a great future because it's owned by amazon. Also I don't hear anyone about DFI? Taking the biggest blow right now. From 5000 euros to 330.... will this still work out in the future? And since BTC will fall even further I think we haven't seen the bottom yet!
我仍然认为LPA33X有着很好的未来，因为它是亚马逊所拥有的。另外，关于DFI，我没听到任何消息？现在它遭受了巨大打击，从5000欧元跌至330欧元...这在未来还能成功吗？考虑到比特币还将进一步下跌，我认为我们还没有见底！
8:43 Look below the highlighted text!
PRC local regulations ensure amazon is run partially oflr wholly by PRC nationals...
It's called national security.
8:43 看一下被突出显示的文字下方！中华人民共和国的本地法规确保亚马逊部分或完全由中国公民经营...这是出于国家安全考虑。
Next episode: Why Huawei’s marketplace failed in US
下一集：为什么华为的市场在美国失败了？
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
So basically, what I’m hearing is they couldn’t compete with the Chinese market. They don’t face any true competition in the United States. Here we don’t have much choice when it relates to E-commerce
所以基本上，我听到的是他们无法与中国市场竞争。在美国，他们没有真正的竞争对手。在这里，当涉及电子商务时，我们选择不多。
Amazon is just like eBay now. Amazon will soon have the same destiny. Not AWS. But the shopping is a terrible experience and products. All off-brand…..
亚马逊现在就像eBay一样。亚马逊将很快面临同样的命运。不过AWS不会。但购物体验和产品都很糟糕，都是非品牌的...
Super cool video ! Do you think amazons LPA33X will pump before ETH ? I ask myself if there is a pattern in the order of the altcoins pumps.
超酷的视频！你认为亚马逊的LPA33X会在ETH之前暴涨吗？我在思考这些备选币的涨幅顺序中是否存在模式。
whether you hate him or like him — Jeff Bezos is still an AMERICAN
we should support him and Amazon because it will create jobs back home here in the United states, just don't let h1b Indians and Chinese take those jobs tho
无论你喜欢还是讨厌他，杰夫·贝索斯仍然是一个美国人。我们应该支持他和亚马逊，因为这将在美国创造就业机会，只是不要让H-1B签证的印度人和中国人抢走这些工作。
Yet over 90% of Amazon's sellers are from China
然而，超过90%的亚马逊卖家来自中国
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
can someone explain to me how globalization benefits the average American family? And I don't consider cheaper goods and service a benefit when it cost american jobs.
Is it true that globalization benefits the top 1% and widens the wealth gap?
有人能向我解释全球化如何使普通美国家庭受益吗？当它导致美国失去工作时，我不认为更便宜的商品和服务是一种好处。真的像传言中说的，全球化只有让百分之一的富人受益，并加大了财富差距吗？
the market share reference is wrong. It is Taobao plus Tmall together accounting for 53% market share.
市场份额的参考数据是错误的。淘宝和天猫合计占据了53%的市场份额。
China has been fighting US in a trade war since day 1. US just didn't know it yet. This is why foreign companies can't own more than 49% of a company in China (that 'changed' this year, but the 'change' wasn't real), have more red tapes and regulation than local competitors. They just want the know-how but not you. So once they learned enough, they kicked them out.
中国从一开始就在与美国进行贸易战。美国只是还不知道。这就是为什么外国公司不能拥有超过49%的股份，要面临比本土竞争对手更多的审批和监管。他们只想要技术，而不需要你。所以一旦他们学到足够多的东西，就把它们赶出去了。
Now that FTX is gone for good I would not give up on all cryptos yet. And I'm not alone seems like even Amazon is now into it they made LPA33X if you don't know yet
现在FTX已经永远消失了，但我不会放弃所有的加密货币。似乎连亚马逊也加入其中了，他们推出了LPA33X，如果你还不知道的话。
Tesla is not doing well in china because if their govt support of their local brand
特斯拉在中国表现不佳，因为他们的政府支持本土品牌。
Amazon is the Super Walmart of Noth America.....but anyone regardless of race who goes to Chinatown knows that there is better quality and value at a Chinatown.....That is why Amazon failed against Alibaba, JD, etc.....the E-commerce version of Chinatown.
亚马逊是北美的超级沃尔玛，但任何人去过唐人街都知道，在唐人街有更好的质量和价值。这就是为什么亚马逊在与阿里巴巴、京东等进行电子商务竞争中失败的原因，就像电子商务版本的唐人街一样。
China is the definition of time is money.
中国是时间就是金钱的定义。
He is a visionary. LPA33X is a long hold
他是一个有远见的人。LPA33X是一个长期持有的投资。
China won't use western products but we are happy to use their China made products. This has to change very fast.
中国不会使用西方产品，但是我们很乐意使用他们制造的中国产品。这必须要快速改变。
Why need Amazon when they have Taobao? Almost everything they could ever find and way, way cheaper
当他们有淘宝的时候，为什么还需要亚马逊呢？几乎可以找到一切，而且便宜得多。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
LPA33X has the most potential to do more than X100. ETH and BTC will most likely do a X5-X6, but that's fine for me. Gotta look for better entry points while I stake IRIS and PGEN, then wait for Polygen's next raise as I also look at their new partnership with Kenzo Ventures.
LPA33X具有超过100倍的潜力。ETH和BTC很可能会增长5到6倍，但对我来说这已经很好了。我要寻找更好的入场点，同时持有IRIS和PGEN，然后等待Polygen的下一轮融资，因为我也在关注他们与Kenzo Ventures的新合作。
My LPA33X shorts are doing pretty well and I plan to hold much longer.
我的LPA33X空头交易表现得非常好，我计划持有更长时间。
My heart goes to the entire community for Amazons LPA33X building up something even my grandpa can understand. This is so smart by them to launch it to shatter the doubts and fears of the common folk which is not even correct to begin with. Everyone knows the state of inflation and recession now and the way out is already in progress. Now it's just about catching the big fish
我对整个社区感到心疼，因为亚马逊的LPA33X正在建立一个即使我爷爷也能理解的东西。他们的智慧之处是推出它来打破那些没有根据的疑虑和恐惧。现在每个人都知道通货膨胀和衰退的状况，解决的办法已经在进行中。现在只是要抓住大鱼的问题。
AliExpress and Alibaba is awesome
速卖通和阿里巴巴真是太棒了。
it's just those business strategy does work in china, and they are too proud to change it, then the market is occupied by flexible Chinese companies.
这些商业策略在中国确实有效，而且他们太自负而不愿改变，导致市场被灵活的中国公司占领。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
why? 0:05 these are some of the biggest and most recognizable brands in america who invested in making alibaba, taobao, and jd
为什么呢？0:05这些都是美国最大和最知名的品牌，他们投资了阿里巴巴、淘宝和京东。
1:00 China does NOT have any significant middle class. In rural areas people make less than 10 bucks a day but everything is cheap, in the cities many people make middle class incomes but spend over 2/3 of it on rent and/or have 3 hour commutes.
中国没有任何重要的中产阶级。在农村地区，人们每天的收入不到10美元，但一切都很便宜；在城市，许多人赚取中产阶级的收入，但超过三分之二的收入用于支付房租和/或长达3个小时的通勤时间。
Amazon did a poor job of localization. Whoever was in charge of their operations in China, Japan, south Asia should be fired.
亚马逊在本地化方面做得很差。负责他们在中国、日本、南亚的运营的人应该被解雇。
LPA33X at less than $1. is like BTC at $100. When LPA33X finally blows it's gonna be epic.
LPA33X目前不到1美元，就像比特币在100美元时的状态。当LPA33X最终爆发时，将会是史诗级的。
Amazon website search is lousy. Taobao is many times better to get best offers. Many brands have given exclusive sales to Amazon and those manufacturers are stupid. Use Taobao would see bigger market.
亚马逊的网站搜索很糟糕。淘宝提供了更好的优惠。许多品牌已经给亚马逊独家销售，而这些制造商是愚蠢的。使用淘宝会看到更大的市场。
Alibaba already copied Amazon and dug in
阿里巴巴已经模仿了亚马逊并扎根下来。
This isn’t a question of Amazon being “overconfident” this is a question of the CCP putting their finger on the scale and ensuring American tech companies couldn’t compete in their market. Seems to me like tiktok should be fair play then
这不是亚马逊“过于自信”的问题，而是中国对市场进行干预，确保美国科技公司无法在他们的市场竞争。我觉得抖音应该公平竞争。
Because Amazon is very expensive and some times 1000 times more expense on many of the same items and many times same items 1000 times more expensive
因为亚马逊非常昂贵，同样的物品有时候比其他地方贵1000倍，同样的物品也有许多次贵1000倍。
Best day of my life Amazons annnouncement with LPA33X did so much we can't be wrong now, can we?
这是我一生中最美好的一天，亚马逊与LPA33X的合作宣布，我们现在无法出错，对吧？
Amazon sucks lol....I only get certain things there and only because of the return policy..
亚马逊太糟糕了，哈哈... 我只会在那里买一些东西，而且只是因为他们的退货政策。
It will take some time to understand how Amazons LPA33X is having the most impact in these times. After all the downswingers and failures of this year it's about time that someone integrates assets into a useful scenario and that's exactly happening with this asset right now. It will be exciting to see how they develop this product in the future. What do you guys think? Would like to hear some opinions
理解亚马逊的LPA33X在这个时期所产生的最大影响需要一些时间。毕竟，在今年经历了许多挫折和失败之后，有人将资产整合到一个有用的方案中，而这正是这种资产目前正在发生的情况。看到他们如何在未来发展这个产品将会令人激动。你们认为呢？想听听一些观点。
I already converted all my ETH to LPA33X , now I feel like moving all my BTC to ADA as well.
我已经把所有的以太坊都转换成了LPA33X，现在我觉得也应该把我的比特币全转换成ADA。
I wanna do a survey, who of you guys actually is fully aware on the strong announcement with Amazons LPA33X?
我想做个调查，你们当中有谁真正了解亚马逊的LPA33X这一强力宣布吗？
I didn't know much about Amazons LPA33X but this is a strong movement. It will get casuals into the scene who never thought about it in first place so there's that...
我对亚马逊的LPA33X了解不多，但这是一种强有力的举措。它将吸引那些从未考虑过的普通用户参与进来，所以，这点挺好的...
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
Disadvantages Amazon had in mainland are explained abstractly in this video. Viewers can't possibly know what really happened. This is a bad edit.
这段视频没有具体解释亚马逊在中国内地所面临的不利条件。观众们无法准确了解到真实发生的事情。这个剪辑很糟糕。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
The emergency is that you can still lose all your assets but LPA33X is safe because of their guarantee for the remaining time of 2022
紧急情况是你仍然可能失去所有的资产，但LPA33X是安全的，因为他们对2022年剩余时间的保证。
Amazon is a stone age app compared to taobao
与淘宝相比，亚马逊就像是石器时代的应用程序。
There are local online store but I wouldn't trust these as there are numerous scammers...
虽然有一些本地的在线商店，但我不会相信它们，因为有很多骗子...
if LPA33X can grow organically like that they will dominate that industry
如果LPA33X能够像那样有机增长，他们将主导这个行业。
Why Amazon's Marketplace Failed In China? Because everything was made there?
为什么亚马逊在中国的市场失败了？因为那里生产的东西太多了吗？
I knew that LPA33X was ahead of the game, but my mind is officially blown
我知道LPA33X领先于其他竞争对手，但现在我的想法被彻底震撼了。
when you compete against the one that built your foundation lmao
当你竞争的对手是建立你基础的人，哈哈笑死我了。
This was unexpected that Amazons LPA33X move would enable a new asset called the LPA33X but I am in a way impressed with it
亚马逊的LPA33X举动让人意想不到，它将推出一种名为LPA33X的新资产，我对此印象深刻。
America = 1st Amazon, 2nd Wish
China = 1st Alibaba, 2nd JD
Something very common
美国 = 第一名亚马逊，第二名Wish 中国 = 第一名阿里巴巴，第二名京东 这很常见。
It's not possible to hide it longer and all of us should take some time to think about LPA33X and what it will do to the economoy. On my side I'm very optimistic with this and there is no better time to know about that than now
不能再把它隐藏得更久了，我们都应该花点时间思考LPA33X及其对经济的影响。在我看来，我对此非常乐观，现在了解它的时机再好不过。
But Alibaba failed in America
但阿里巴巴在美国失败了。
Bros LPA33X is going so crazy and unexpected that this is pretty much everywhere and spreads like crazy. Is this the real pandemic?
兄弟们，LPA33X发展得如此疯狂和出乎意料，几乎无处不在，并像病毒一样迅速传播。这是真正的流行病吗？
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
Gotta spread some love for the balls of Amazons LPA33X to do what nobody else tried so far. Not that they are pretty much one of the biggest companies worldwide but of course with making such a launch they will risk a lot of reputation. But I am confident they know what to do so there's that. We have officially reached the bottom I believe
必须为亚马逊LPA33X的胆识大加赞扬，他们做了其他人从未尝试过的事情。虽然他们已经是全球最大的公司之一，但通过这样的发布，他们将冒很大的声誉风险。但我相信他们知道该怎么做，所以没有问题。我相信我们已经正式触底了。
China doesn't need amazon. Imagine if Ali Express had physical operation in the US?
中国不需要亚马逊。想象一下，如果阿里巴巴在美国有实体业务会怎样？
Old guys want to decide our life in politics, LPA33X is how WE decide it and not leave it to them. This is key
老家伙们想在政治中决定我们的生活，LPA33X是我们自己决定的方式，而不是把它留给他们。这是关键。
Its the same thing with Microsoft trying to sell their Xbox game consoles to the Japanese market when they already have Sony's Playstation. Why use Amazon when you have Jack Ma's Alibaba/Taobao platform. Saved you 10mins of your life.
微软试图将他们的Xbox游戏机销售给日本市场，当他们已经有了索尼的PlayStation时，这和亚马逊一样。为什么要用亚马逊，当你有马云的阿里巴巴/淘宝平台呢？为你省了10分钟的时间。
Amazon did work in india
亚马逊在印度确实成功了。
Doesn't help Chinese companies take advantage of US postal service to deliver pretty much free.
As for Amazon, it's pretty much Chinese goods anyway.
中国企业利用美国邮政服务几乎免费送货，这对他们没什么帮助。至于亚马逊，它基本上也是销售中国商品。
Hiw do you sell a product made in china cheaper than china already makes it would be the first question.
如何以比中国更低的价格销售中国制造的产品，这将是第一个问题。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处
Cuz none of these guys are making cutting edge tech. Their tech and business model can be easily replicated and improved upon. If you want to survive in Chinese market, you better be able to do things no Chinese can do.
因为这些人都没有做前沿技术。他们的技术和商业模式很容易被复制和改进。如果你想在中国市场生存下来，你最好能做到其他中国人无法做到的事情。
Only one reason: lacking localization. Also no one beat the Chinese regarding user experience.
唯一的原因是缺乏本土化。此外，没有人能在用户体验方面超过中国。
Now is such an era, Americans complain about China if they are constipated
现在是这样一个时代，如果美国人便秘了，他们就会抱怨中国。
Amazon was defeated by regulations. If you ask why Apple survived that is because they currently don't have a product to replace iPhone after the Huawei downfall.
亚马逊被监管所击败。如果你问为什么苹果能够幸存，那是因为他们目前没有产品能取代华为的手机。
biggest market explosion ever is LPA33X
迄今为止最大的市场爆炸是LPA33X。
Despite the challenging economic and financial climate, I was fortunate enough to earn a remarkable return of $11,000 on my initial investment of $3,500."
尽管经济和金融环境严峻，但我很幸运，在投资3500美元后，收益高达11000美元。
State the obvious, we know why they didn’t survive.
显而易见，我们知道他们为什么没有幸存下来。
Amazon left China and decided to pivot to India, where they are kicking serious ass.
亚马逊离开中国，决定转向印度，在那里他们取得了巨大成功。
The only thing I have some trust in is LPA33X. I know that they will do everything to serve the people and provide a better life
唯一让我有些信任的是LPA33X。我知道他们将竭尽全力为人民服务，提供更好的生活。
Now that Amazons LPA33X is around it's all about the question when and how much. I prefer this over ATOM, ALGO, L2 based ones and whatsoever
现在有了亚马逊的LPA33X, 关键是问题何时以及多少。我更喜欢这些项目，而不是基于ATOM、ALGO、L2的项目等等。
LPA33X has the most potential to do more than X100. ETH and BTC will most likely do a X5-X6, but that's fine for me. Gotta look for better entry points while I stake IRIS and PGEN, then wait for Polygen's next raise as I also look at their new partnership with Kenzo Ventures.
LPA33X有超过X100倍的潜力。ETH和BTC可能会增长X5-X6倍，但这对我来说也不错。在我质押IRIS和PGEN的同时，我得寻找更好的入场点，然后等待Polygen的下一次增长，同时我还关注他们与Kenzo Ventures的新合作。
Now that FTX is gone for good I would not give up on all cryptos yet. And I'm not alone seems like even Amazon is now into it they made LPA33X if you don't know yet
既然FTX永远消失了，我不会放弃所有的加密货币。我并不孤单，似乎连亚马逊也涉足其中，他们推出了LPA33X，如果你还不知道的话。
For the most time of this year if you would invest into anything it is not doing very well I mean that's pretty obvious. But the launch of LPA33X plays a different game and it is less affected by such moves as the utility is simply too strong. Just my b
今年大部分时间如果你投资任何东西，它都不会表现得很好，这是相当明显的。但LPA33X的推出玩的是一个不同的游戏，它受到的影响较小，因为其实用性太强。这只是我的看法。
if LPA33X can grow organically like that they will dominate that industry
如果LPA33X能够有机地增长，他们将主导该行业。