你如何挑选可在亚马逊上销售的产品（二）

Maxim Godin
How do I choose a product to sell on Amazon?
Your question implies that you are looking for a 'hot' item and believe that you can source any hot item and sell it with a profit.
Basically, to find a 'hot' item you need to do a market research.
The market research can go beyond looking at Amazon since Amazon do not provide sales figures for its items.
eBay can be a good place to start your research because:
1. eBay on the other hand allow you to see how many items were sold of each product.
2. On eBay the search results algorithm takes into account the recent sales numbers and gives it more weight to rank it higher in search results.
So the higher ranked products usually sold more often.
3. eBay is a comprehensive marketplace for most products and if a product is selling well on eBay you can rely on that and assume that it will sell well on amazon. In fact, there are many people making a leaving by buying on eBay and selling on Amazon.
PS if you find my answer useful, please Upvote :)

我如何选择在亚马逊上销售的产品？
你的问题意味着你正在寻找一个“热门”商品，并相信你可以找到热门商品并将其出售以获得利润。
基本上，要找到“热门”商品，你需要进行市场调查。
由于亚马逊没有提供其产品的销售数据，因此跳过这一步只看亚马逊。
eBay是开始研究的好地方，因为：
1.一方面，eBay允许你看到每种产品的销售数量。
2.在eBay上，搜索结果算法考虑了最近的销售数字，并赋予了它更大的权重，使其在搜索结果中排名更高。
因此，排名较高的产品通常销售转化较高。
3.eBay是大多数产品的综合市场，如果一个产品在eBay上卖得很好，你可以认为它在亚马逊上会很好。事实上，有很多人通过判断eBay上购买量绝对在亚马逊上销售产品类型。
PS如果你觉得我的答案有用，请点赞

Arishekar N
A huge portion of online shoppers make purchases from Amazon which makes it a remarkable marketplace offering robust opportunities to sellers. This also means that competition is fierce and sellers have to find the right product to sell on amazon.
So, how do you pick a great product to sell that is profitable for your business? Product research is your first step, of course!
Amazon product research refers to the process of acquiring data related to a product in order to better understand what customers are looking for. The process reveals valuable insights to a seller on products that have high demand and the potential to generate a good amount of sales.
Let us dive right into the strategies that will help you pick the perfect product:
What product idea is the best?
If you have no clue as to what kind of products you want to sell, you can make a good start by using SellerApp’s Amazon Product Ideas feature. Other things to consider are high margins and a good visibility score which shows you that a particular niche isn’t too saturated. The product should also rank well in terms of demand, competition, and sales margins. Take a look at more than one niche before making a decision.

很大一部分网购者从亚马逊购物，这使得亚马逊成为一个令人惊叹的市场，为卖家提供了极好的机会。这也意味着竞争激烈，卖家要在亚马逊上销售就必须找到合适的产品。
那么，如何挑选好产品来让你通过卖它获利了？产品研究当然是第一步！
亚马逊产品研究指的是为了更好地了解顾客的需求而获取与产品相关的数据的过程。这一过程向卖家揭示了有价值的见解，了解哪些产品有很高的需求，并有可能产生可观的销售额。
让我们深入了解帮助你选择完美产品的策略：
爆款产品的特点？
如果你不知道你想卖什么样的产品，你可以使用SellerApp的亚马爆款产品功能来开个好头。其他需要考虑的是高利润率和良好的评价指标，这表明特定的利基市场还没有饱和。该产品还应在需求、竞争和销售利润率方面排名良好。在做出决定之前，先看看多个利基市场。

The Amazon BSR lists are a go-to
The bestseller lists on Amazon features not only the top-selling products but the ‘most wished’ and “movers and shakers” as well. These lists throw light on the kind of products you should focus on including in your inventory. You can go through the 100 best-selling products list and take a look at all the sub-categories because that will reveal more interesting products that you would have never thought of before.
Where to source your products from and how much will it cost on the whole?
As a seller, you need to keep sourcing and other overheads costs of products to a minimum while also ensuring good quality. Ensure that you always source your products from trusted suppliers. Consistency is key and it will show in the sales that you generate so you need to constantly ensure the good quality of your products. But you cannot charge exorbitant prices just to maintain quality, neither can you charge low. So factor all of these aspects into your product research.

亚马逊畅销品列表
亚马逊畅销品排行榜不仅列出了最畅销的产品，还列出了“最受欢迎的”和“最有影响力的卖家”。这些列表说明了你应该重点关注的产品类型，包括在您的库存中。你可以浏览100个畅销产品列表，并查看所有子类别，因为这将揭示你以前从未想过的更有趣的产品。
您的产品从哪里采购，总体成本是多少？
作为一名卖家，您需要将产品的采购和其他间接成本降至最低，同时确保产品的质量。确保您的产品始终来自可靠的供应商。一致性是关键，它将在您产生的销售中显示出来，因此您需要不断确保产品的良好质量。但你不能为了保持质量而漫天要价，也不能贱卖。因此，在产品研究中考虑这些方面。

What are your competitors doing?
Study the products in the market that have already made a name for themselves. If your competition is achieving good results, determine why and how. This is very effective if you're trying to decide what new products you can sell and helps you stay in touch. Analyze how your competitor’s products are different from yours, whether it's the quality and price or look at the number of reviews.
Product type
While selling any product, it is important not to infringe on any patents, copyrights, and trademarks. Well beforehand, you need to check all these aspects and also ensure that they don't fall under the restricted product category on Amazon. If they do, then procure the necessary permissions before launching. Avoid taking up fragile products as part of your inventory because it costs more money with respect to packaging or shipping costs.

你的竞争对手在做什么？
研究市场上已经出名的产品。如果您的竞争对手取得了好成绩，请确定原因和方式。如果你想决定你可以销售什么新产品并帮助你保持联系，这是非常有效的。分析竞争对手的产品与您的产品有何不同，无论是质量和价格，还是查看评论数量。
产品类型
在销售任何产品时，重要的是不要侵犯专利、版权和商标。事先，您需要检查这些方面，并确保它们不属于亚马逊的限制产品类别。如果有，则在启动前获取必要的权限。避免将易碎产品作为库存的一部分，因为包装或运输成本更高。

Consistent demand
For novice sellers, it is very important to choose products that are guaranteed to have demand and generate a good amount of sales throughout the year. Products that people buy only during the holiday season already have a lot of competition and it will be difficult for a new seller to break even in the same niche. Therefore, in the initial stages at least, steer clear of seasonal products and include them in your inventory later on along with your main product lines.
In order to be a successful seller, you need to conduct product research all year round and constantly look for changes in trending products and movers and shakers. What might be a great product to sell now might not be as great the following year. The points mentioned above are meant to help both novice and existing expert sellers find the best-suited products on their selling journeys with Amazon.

一致的需求
对于新手卖家来说，选择保证有需求的产品并在全年产生大量销售额是非常重要的。人们只在节日期间购买的产品已经有很多竞争，新卖家很难在同一细分市场中实现收支平衡。因此，至少在最初阶段，避开季节性产品，并在稍后将其与主要产品线一起纳入库存。
为了成为一个成功的卖家，你需要全年进行产品研究，并不断地寻找趋势产品的变化和影响因素。现在销售的好产品在第二年可能不会那么好。上述要点旨在帮助新手和现有专业卖家在亚马逊的销售过程中找到最合适的产品。

AMAZOPIFY
What products are suitable to sell on Amazon?
Top Selling Items on Amazon
First, for inspiration, let's take a look at some of the top-selling products on Amazon.
Amazon itself curates a list of current best- merchandisers, ranging from toys to books to videotape games-- and the list is streamlined hourly. Then are some of the top picks of the moment

哪些产品适合在亚马逊上销售？
亚马逊上最畅销的商品
首先，为了获得灵感，让我们来看看亚马逊上最畅销的一些产品。
亚马逊自己策划了一份当前最畅销商品的清单，从玩具到书籍，再到录像游戏，而且每小时都会精简一次。那么下面是目前最热门的几个类别

1. Books
Books is an incredibly popular order on Amazon, particularly as physical book chains continue to go out of business. You will find new releases and stylish- sellers, as well as aged classics, all generally on trade for lower than$ 20. As a seller, books is a feasible option because you can generally buy them in bulk and also vend them on Amazon for an profit.
2. Clothing, Shoes & Jewelry
.From exercise apparel to sunglasses to jewelry, the Clothing, Shoes & Jewelry order is really a popular one-- but it's also oversaturated with particulars, so it's critical you insure you are suitable to offer commodity unique, and for a good price. People do not turn to Amazon for precious brand particulars-- rather, they look for the abatements. Right now, the top particulars are each below$ 17, and include a introductory sleeveless tank top, blue- light blocking spectacles, and high-waisted leggings in a range of 25 colors.

1.书籍
在亚马逊上书籍是一个非常受欢迎的类别，特别是在实体图书连锁店不断倒闭的情况下。你会发现新的发行版和时尚的卖家，以及过时的经典书籍，通常都以低于20美元的价格出售。作为卖家，书籍是一个可行的选择，因为你通常可以批量购买，也可以在亚马逊上出售，以获得利润。
2.服装、鞋和珠宝
从运动服装到太阳镜，再到珠宝，服装、鞋子和珠宝类别确实很受欢迎，但它的细分市场也十分饱和，因此确保你适合提供独特的商品，并且价格合理是至关重要的。人们不会向亚马逊寻求珍贵的品牌信息，而是寻求折扣。目前，顶级商品的价格都在17美元以下，包括入门级别的无袖背心、蓝色遮光眼镜和25种颜色的高腰紧身裤。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处

3. Electronics
Electronics is another order on Amazon that displays emotional prices on some of the world's most popular electronics, including a Fire Television Stick and an Echo Fleck speaker with Alexa (both for under$ 50). Again, this is a promising order if you are suitable to buy electronics in bulk.
4. Toys & Games
You might be surprised with the lack of complication of some of the top-selling games on Amazon-- the third best- dealing item, for case, is a simple$ 6 sundeck of Monopoly Deal cards. Toys generally do well if they are formerly popular, or if they are offered in bulk-- Play-Doh, for case, is on the top-selling list in a 10- pack.
Along with individual particulars, you will also want to examine which orders perform stylish on Amazon. Then are three popular orders vended on Amazon and the Marketplace, in order of fashion ability .
Home and kitchen--64.3 million products sold
Clothing, shoes and jewelry--33.4 million products sold
Tools and home enhancement--11.1 million products sold
Of course, like anything, the further popular the product order, the more violent the competition. It's important you find your niche to insure you are not contending with the other hunt results for" white t shirt".

3.电子设备
电子产品是亚马逊上的另一个类别，它显示了一些世界上最受欢迎的电子产品的价格，包括Fire电视棒和带有Alexa的Echo Fleck扬声器（价格均低于50美元）。同样，如果你适合批量购买电子产品，这是一个很有希望的类别。
4.玩具和游戏
你可能会对亚马逊上一些最畅销的游戏缺乏复杂性感到惊讶——例如，第三个最划算的商品是一套简单的6美元大富翁交易卡。通常情况下，如果玩具以前很受欢迎，或者是批量出售，它们的销量就会很好。例如，培乐多(Play-Doh)是1包10只装玩具中最畅销的。
除了个别细分市场，你还需要检查哪些类别在亚马逊上流行。然后是亚马逊和大卖场上的三个热门类别，按流行能力排序。
家庭和厨房--售出6430万件产品
服装、鞋和珠宝——售出3340万件产品
工具和家居配件——售出1110万件产品
当然，像任何事情一样，产品类别越受欢迎，竞争就越激烈。重要的是，你要找到自己的定位，以确保你不会与其他卖家去争抢“白t恤”的市场份额。

Morty Godheimer
To pick the greatest product on amazon you must pick the product that you yourself love, are familiar with and honestly review.
Choose Your Weapon
Fighters do not choose their strongest weapon. They choose the weapon they are strongest with.
This virtue should apply to most areas in life.
Do not sell the product you believe to be the most sellable.
Choose the product you understand the best.
In business, in life and in amazon. Such a principle will show you that business is done best when there is passion.

要选择在亚马逊上去卖的最棒的产品，你必须选择你自己喜欢、熟悉并经诚实审查的产品。
选择您的武器
战士不会选择他们最强的武器，他们选择对其自己来说最强的武器。
这种美德应该适用于生活中的大多数领域。
不要销售你认为最畅销的产品。
选择你最了解的产品。
在商业、生活和亚马逊，这样的原则会告诉你，当有激情时，生意会做得最好。

Great Business
The greatest salesmen are not those who can sell anything but those who truly believe in what they are selling.
It is because they know every inch of their product because they use that product too.
Great businessmen don’t sell to simply make money. Anti capitalists would assume that money lays at the forefront of everything. But it’s not true. If it was, people would be selling things to make more money instead of doing it to make things better. And society is improving itself little by little every day. No matter what set backs we are always moving two steps forward, and so one step backwards is simply a natural reaction to our rapid progression.
That being said, you must choose the products that you think will be better for people.

伟大的事业
最伟大的推销员不是那些什么都能卖的人，而是那些真正相信自己所卖的东西的人。
这是因为他们了解他们产品的细节，因为他们也使用该产品。
伟大的商人并不仅仅为了赚钱而销售。反资本家会认为金钱是一切事物的首要因素。但这不是真的，如果是这样的话，人们会为了赚更多的钱而卖东西，而不是为了让事情变得更好而卖东西。社会每天都有一点点进步。无论遇到什么挫折，我们总会向前走两步，所以后退一步只是我们快速进步的自然反应。
也就是说，你必须选择你认为对人们更好的产品。

Honesty and Integrity
That way, assuming you use the product you can also display with pictures or at least honest review what it’s like to use that product.
There is a degree of integrity that makes the sale better. It makes it money well earned. And hopefully, if you make one sale with an honest review and the person is satisfied with your opinion, he will come to think of you as a trustworthy reviewer.
Such a title in someones mind does not live rent free. It pays. And it pays you to have that kind of credibility and respect.
Life is just a big game. We sometimes think that every interaction is some kind of win and that we have to get ahead. The truth is, it’s not really about winning, it’s about enjoying the game.
Winning and Selling
The true winners in this life are the ones that other people want to play with them. Winning or losing, the attitude counts because people want to play with good sportmens. People want to do business with good business men.
And so I repeat myself, to pick the greatest product on amazon you must pick the product that you yourself love, are familiar with and honestly review.

诚实并具有职业操守
有一定程度的职业操守会使销售业绩更好，赚得更多。如果你通过诚实的评价完成了一笔销售，而这个顾客对你的意见也会很满意，他会认为你是一个值得信赖的评论者。
在某些人的心目中，这样的头衔并不是免费的。做人要诚实，拥有这样的信誉和尊重是值得的
生活只是一场大游戏。我们有时认为每一次互动都是某种形式的胜利，我们必须领先。事实是，这并不是关于赢球，而是关于享受比赛。
获胜和销售
生活中真正的赢家是那些别人愿意和他们一起玩的人。无论输赢，态度都很重要，因为人们想和优秀的运动员一起比赛。人们想和优秀的商人做生意。
所以我重复一遍，要在亚马逊上选择最佳的卖品，你必须选择你自己喜欢的、熟悉的、诚实审查过产品。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处

Mehran Akbar
How can I find the best product to sell on Amazon?
hello mister
in amazon, every marketplace have its own criteria you have to put the market place in front of you and start searching product
if you need any kind of amazon product I will help you with this
thanks

我如何在亚马逊上找到最佳卖品？
你好，先生；
在亚马逊，每个市场都有自己的标准，你必须把市场摆在面前并开始搜索产品；
如果你需要在亚马逊卖的产品，我会帮你。
谢谢。

Chang Liu
How can I find the best product to sell on Amazon?
Amazon has 300,000 experienced sellers backed by their own factories. It is possible to make a lot of money on everything, but not two.

我如何在亚马逊上找到最好的产品？
亚马逊有30万经验丰富的卖家，他们有自己的工厂支持。每件产品都有可能赚大钱，而不是那两件产品。

Tomer Amrani
How easy is it to sell products on Amazon?
Originally Answered: Everyone is telling me that they earn a lot of money on Amazon. Is it really so easy to sell product there?
By now you have probably realized that everyone on Quora boasts a high IQ, and a $50k a month side hustle. Awesome
Most of the people telling you how to make $100k on Amazon your first week by drop-shipping some nonsense are also trying to sell you on their book, blog or services with “how-to” crap.
Think about it- if you found a treasure map, would you post about it online for the world to see, or keep this million dollar secret to yourself?
Don't believe everything you read and every photoshopped pic that's posted about hockey stick-like revenue on Amazon.

在亚马逊上销售产品有多容易？
最初回答：每个人都告诉我，他们在亚马逊上赚了很多钱。不过在那里销售产品真的那么容易吗？
到目前为止，你可能已经意识到，Quora上的每个人都以高智商和每月5万美元的收入为傲，令人惊叹！
大多数人告诉你如何在亚马逊上通过直接发货的方式在第一周赚10万美元，他们也试图在他们的书、博客或服务上用“如何操作”的废话来向你做推销。
想想看——如果你发现了一张藏宝图，你会把它发布到网上让全世界看到，还是把这个价值百万美元的秘密留给自己？
不要相信你读到的所有内容，也不要相信亚马逊上发布的每一张像曲棍球棒一样的收益的照片。

Harsh
How can I find products to sell on Amazon?
Finding the right product to sell on Amazon can really be a tedious and challenging process. However, if you break it down to certain aspects it becomes much more comfortable.
I personally would start with understanding what parameters I should set for the product sextion:
1. Buyer’s demand:
First and foremost, you need to consider if the product you're thinking of is being demanded by the customers or not.
You may have all the knowledge about a product, and you'd think that it would be the right idea to continue with it.
However, if people don't show interest towards it, it's not going to sell. Try entering permanent products that have the scope of being in demand over a year.
If you choose seasonal products, their demand will go down after the trend dies.

我如何在亚马逊上找到要销售的产品？
找到合适的产品在亚马逊上去销售确实是一个乏味且充满挑战的过程。然而，如果你把它分解成某些方面，它就会变得更舒服。
就我个人而言，我会从理解我应该为产品选择设置什么参数开始:
1.买方需求：
首先也是最重要的，你需要考虑你所想卖的产品是否是客户所要求的。
你可能对产品足够了解，你会认为继续使用它是正确的想法
然而，如果人们对它不感兴趣，它就卖不动。试着挑选那些需求量超过一年的永久产品。
如果你选择季节性产品，他们的需求将在趋势消失后下降。

2. Market Study:
Apart from customer reviews and understanding their perspective, you need to study Amazon itself. It is one of the most profitable and fastest ways to find a profitable product by looking at the bestselling online products.
Have a discussion with other sellers on Amazon as well. Once you land on a product that you think would work, assess it for its cost and profitability to understand if it has a potential market for you to cater to.
3. Competition Analysis:
Goes without saying, there is an abundance of competition of Amazon. You need to have a clear understanding and continuously be on the lookout for reviews on their products, their method of displaying their product and all other aspects.
If you find out that they’re selling better than you, figure out what is missing or different in your approach and work on it accordingly.
As far as finding products to sell on Amazon goes, there exists many inventories and apps that help you find the right kind of product like Keyword Scout, Wordtracker and UberSuggest, to name a few.
Once you’re done finding the right product head over to Fba Fox Wholesale.

2.市场研究：
除了客户评论和理解他们的观点，你还需要研究亚马逊本身。通过查看最畅销的在线产品，这是最赚钱、最快的方法之一。
与亚马逊上的其他卖家进行讨论。一旦你选定了一款你认为可行的产品，就要评估它的成本和盈利能力，以了解它是否有潜在的市场供你迎合。
3.竞品分析：
不用说，亚马逊的竞争非常激烈。你需要有一个清晰的理解，并持续关注他们产品的评论，持续关注他们展示产品和其他方面的方法。
如果你发现他们比你卖得更好，找出你的方法中缺少的或不同的地方，并相应地加以改进。
就在亚马逊上寻找要销售的产品而言，有许多库存和应用程序可以帮助你找到合适的产品，例如KeywordScout、Wordtracker和UberSuggest。
一旦找到合适的产品，请前往Fba Fox批发网站。

Victor Bous
How do I start selling on Amazon?
Follow these 4 simple steps to start selling on Amazon:
1.First of all, define what are you going to sell.
There are product categories requiring approval and open categories.
Those requiring approval can be listed only with specific permissions from Amazon such as Professional Selling Plan. But 20+ categories are open for selling on Amazon without specific permission. I suggest you read more about the categories in this article.

我如何开始在亚马逊上销售？
按照以下4个简单步骤开始在亚马逊上销售：
1.首先，定义你要卖什么。
有需要批准的产品类别和开放类别。
那些需要审批的产品只有获得亚马逊的特定许可(如专业销售计划)才能上市。但亚马逊上有20多个品类在没有特别许可的情况下出售。我建议您阅读更多关于本文中的类别的内容。

2. Set your selling plan
The Professional plan ($39.99 per month) is suitable for people who want an unlimited number of products. As for a beginner I suggest you set Individual plan that makes you pay for every sold product ($0.99 per each). You can read more about plans in this article.
3. Register on Seller Central
Create your account where you can manage your listing. Then you can start adding products to the Amazon Marketplace catalog one at a time (as Individual).
4. Use Amazon Live to promote your products
Amazon Live is a live streaming platform that will help you to sell your items on Amazon showing a video about it. You need to register in Amazon’s Brand Registry. To start steaming it’s enough to have an iPhone and stable internet connection. I suggest you read this article with tips on how to get more viewers on Amazon Live.

2.制定销售计划
专业计划(每月39.99美元)适合那些想要无限数量产品的人。对于初学者，我建议你制定个人计划，让你为每件售出的产品付费（每件0.99美元）。您可以在本文中阅读更多有关计划的信息。
3.在卖方中心注册
创建可以管理列表的帐户。然后，您可以开始将产品添加到 亚马逊市场 目录中，一次添加一个（作为个人而言）。
4.使用亚马逊直播推广您的产品
Amazon Live是一个直播平台，它将帮助您在亚马逊上销售您的商品，并播放视频。您需要在亚马逊的品牌注册处注册。要开始热播，只要有一部iPhone和稳定的网络连接就足够了。我建议你阅读这篇文章，了解如何在Amazon Live上获得更多观众。

Harsh Gupta
There are a few things you need to consider when choosing a product to sell on Amazon.
The first thing you need to do is identify your target market. This will help you determine what type of product you should sell and the price you should set for it.
Once you have determined your target market, the next step is to research the competition. You want to know what products they are selling, how much they are selling them for, and what customer reviews they have.
After you have gathered all this information, it is time to decide on your product specifications. This includes things like the material it is made of, the dimensions, and the colour.
Once all of these details are finalized, it is time to start creating your listing. You will need to create a title, descxtion, images, and pricing information. You can also add a category and subcategory if necessary.
You will also need to set up an Amazon seller account and create an order form so that customers can place their orders online.

在选择要在亚马逊上销售的产品时，需要考虑以下几点。
你需要做的第一件事是确定你的目标市场。这将帮助你决定你应该出售什么类型的产品和你应该为它设定的价格。
一旦确定了目标市场，下一步就是研究竞争对手。你想知道他们在卖什么产品，卖多少钱，以及他们有什么样的客户评价。
收集完所有这些信息后，是时候决定产品规格了。这包括材料、尺寸和颜色等。
完成所有这些细节后，就可以开始创建列表了。您需要创建标题、描述、图片和定价信息。如果需要，还可以添加类别和子类别。
您还需要建立一个亚马逊卖家帐户，并创建一个类别表单，以便客户可以在线下单。

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