为什么在2021年汽车公司还没有创造出现代复古风格的汽车呢？

Mick Parker
What do you think the new Ford Bronco is inspired from?
Manufacturers still do.
It’s just they don’t do it in volumes like they used to 10–20 years ago.
But look at where retro themes come from, and where the market is. The themes are traditionally around 40 years behind the present day - so in 2005, 1965 was the peak “style” influence for many new retro models. Why? Because those people who lusted after those cars as teenagers now have the finances to easily go buy the new retro models and re-live their youth.
Problem is, 40 years ago is now 1981. What models were lusted over in 1981? Not many right? The car industry went through tough times in the 70s, as muscle cars faded out, and performance was killed off due to emissions targets. There was nothing left in mainstream models to inspire the youth, and a far smaller percentage of the growing population were into cars. Trucks started to become the vehicle youths wanted in the 80s.
And like the T-bird retro harking back 40 years, and the Mustang also inspired by a 40 year old model, Ford have once again looked back - this time a little more than 40 years, and used that inspiration for the new Bronco.
But apart from a handful of models (Challenger/Charger, Mustang & Camaro) the retro theme simply isn’t profitable for manufacturers who need to sell 100-200K+ vehicles of that model annually to make it viable. This is the whole reason GM-Holden no longer exists - they couldn’t make and sell enough annual volume to stay profitable.

你认为新款福特野马的灵感来自哪里？
制造商还在生产这款车
只是他们不像10-20年前那样大量生产了。
但看看复古主题来自哪里，市场在哪里。从传统意义上讲，这些车型的主题都落后于现代车型40年——因此，2005年和1965年的车型“风格”对许多新款复古车型的影响达到了顶峰。为什么？因为那些在青少年时期渴望得到这些汽车的人现在有了经济实力，可以轻松地购买新的复古车型，重新体验他们的青春。
问题是，40年前是1981年。1981年，哪些车型是人们梦寐以求的？不是很多吧？在70年代，汽车工业经历了艰难的时期，因为肌肉车逐渐消失，车的性能因排放指标而下降。主流车型已经没有什么能激励年轻人的了，而且在不断增长的人口中，对汽车感兴趣的人所占比例要小得多。卡车在80年代开始成为年轻人想要的交通工具。
就像40年前的复古雷鸟汽车，野马也受到了40年前车型的启发，福特再次回到过去——这一次是40多年前，并利用这种灵感设计了新的野马。
但除了少数几款车型(挑战者/道奇Charger、野马和科迈罗)之外，对制造商来说，这种复古主题的车型根本不赚钱，因为它们每年需要卖出10万至20万辆以上的车，才有可能实现这一目标。这就是通用-霍尔顿不复存在的全部原因——他们无法生产和销售足够的年度销量来保持盈利。

Jim Crider
In one word: Regulations.
This has been discussed many many times on Quora, and it boils down to the existence of regulations that didn’t exist “back in the day”, especially safety and emissions regulations.
When automakers have put out “retro styled” models that are “vintage inspired” but on modern platforms, with rare exceptions (‘05-’14 Mustang, the current Dodge Challenger, ‘10-up Camaro) they have been at best niche players and haven’t inspired the kind of sustained following the original period models have.
And even the “successful” retro cars are considerably different than the originals they’re inspired by. Park a current Challenger next to an early ’70s model and you can see just how different they are - the original looks like a 3/4-scale model of the modern one. And weighs about 3/4 as much, as it happens. Same goes for the Mustang. I have a ‘65, a ‘99, and a ’12 in my garage and driveway, and the contrast in size is epic. The ’99 is larger in almost every way than the ‘65, and the ’12 makes the ’99 look like a kid’s toy.
So in the present day, the only real “retro” cars available in the US are the Challenger and the Camaro (the ‘15-up Mustang is not a retro design), and of course the Porsche 911 is eternal - but even so, park a ’21 next to a ’65 and while you can see they’re related.

这在Quora上已经被讨论过很多次了，归结起来就是那些“在过去”并不存在的法规，尤其是安全和排放法规。
当汽车制造商推出“复古风格”的车型，即“复古灵感”的车型，但在现代平台上，除了极少数例外(05- 14年的野马，当前的道奇挑战者，科迈罗)，他们充其量只是市场的参与者，并没有激发出那种持续追随原始时期车型的灵感。
即使是“成功的”复古车也与它们的灵感来源有很大的不同。把现在的挑战者号停在70年代早期的模型旁边，你可以看到它们是多么不同——原版看起来像现代版的3/4比例模型。重量大约是它的3/4。野马也一样，重量大约是它的3/4。我的车库里有一辆65年的野马，一辆99年的，还有一辆12年的，它们在尺寸上形成了巨大鲜明的对比。99款的野马几乎在各方面都比65款大，而12款的野马则让99款的野马看起来像小孩子的玩具。
所以在今天，美国市场上唯一真正的“复古”汽车是挑战者和科迈罗(野马不是复古设计)，当然，保时捷911是永恒的，但即便如此，停车场上有一辆21年的和一辆65年的车型，你可以看到这两辆车之间的联系。

Nick Schön
You may be unaware of the Mini and Fiat 500 models, inspired by their iconic forefathers. These cars are huge in Europe.

你可能不知道Mini和菲亚特500车型，它们的灵感来自于它们标志性的老款车型。在欧洲，这些汽车很大。

Jim Crider
Oh, I’m very aware of the MINI and 500 models.
I defy you to park either modern car next to the original and say they’re remotely the same size. The modern cars are significantly larger than the originals, just like the Mustang, Camaro, and Challenger.
The 500 has already been discontinued in the US due to poor sales.
The MINI, with every revision, moves further and further away from the originals in styling. The current cars bear only superficial resemblance to the originals.

哦，我很了解MINI和菲亚特500型号
我敢说你会把现代车停在原装车旁边然后说它们的大小完全一样。现代汽车明显比原始的更大，就像野马，科迈罗和挑战者。
由于销量不佳，菲亚特500已经在美国停产。
MINI，随着每一次车型的改版，在样式上越来越远离原来的样式。现在的汽车与原来的汽车也只是在表面上有所相似。

Dayanan
The current crop of new age cars (hybrids, efficiency vs. form) and expectations of customers themselves (gadgets vs. functionality, connectivity demands) in many ways hampers the motivation and market for manufacturers to do so.
Lack of resources - with currently microchips and general raw materials being in such shortage due to impacts in supply chains, the cost to design, develop and launch a new vehicle becomes too cost prohibitive. Better to improve existing cars, and sell more of those than start again from scratch.
not every modern vintage designs will work. The Jaguar S-Type flopped badly too, and so did the XJ series. The market is sometimes too unpredictable, and with large swathes of the market dominated by companies like Honda, Toyota, Kia, Hyundai and so on…..the risk exposure of a billion dollar failure is high.

当前的新时代汽车(混合动力、效率VS形式)和消费者自身的期望(小配件VS功能、连通性的要求)在很多方面阻碍了制造商这样做的动机和市场的发展。
资源匮乏——由于供应链的影响，由于目前微芯片和一般原材料短缺，设计、开发并且推出一辆新汽车的成本太高，令人望而却步。最好是改进现有的汽车，并卖出更多的量，而不是从头开始。
并不是每一个现代复古设计都能成功。捷豹s型车和XJ系列的表现同样糟糕。这个市场有时太不可预测了，而且很大一块市场被本田、丰田、起亚、现代等公司所主导，10亿美元失败的投资风险是很高的。

Lynn Lindhurst
Why haven't car companies created modern vintage-inspired cars in 2021?
No demand! Car companies in the US are offering what sells, Trucks, Crossovers and SUVs. Minivans appear to be hanging on by offering the most passenger space in the smallest footprint and truck like utility on the weekend by folding the seats down for the Home Depot / Costco run.
They also offer hybrid variations on the above models with hopes they sell. The investment in Battery Electric and Hybrid models must be consuming most of the financial resources needed to build modern vintage inspired models.
Chevrolet offers two uninspired cars (Malibu and Spark) and two sports cars (Camaro and Corvette). The nearest thing to vintage is the Camaro. Sales have not been strong for several years and 2020 sales were dismal due to Covid. This may make Camaro survival, let alone an upxe. The Corvette was vintage until 2020, when the C8 adopted the modern high performance car mid-engine layout.
Stellantis (formerly Fiat Chrysler Automobiles) has long offered two Dodge brand muscle cars which are vintage looking with a single modern feature, 800+ horsepower which inspires many of us.
Ford dropped every passenger car except the Mustang and Fusion in 2019 with the Fusion moving to hybrid in 2021. The nearest vehicle that fits your question is a 2021 Bronco SUV from Ford.

为什么汽车公司还没有在2021年创造出现代复古风格的汽车呢?
因为没有需求在！美国的汽车公司正在销售卡车、跨界车和suv。
小型货车似乎还在坚持，它们以最小的占地面积提供最多的乘客空间，而在周末，它们会把座位折叠起来，供家得宝和好市多运营
他们还提供上述车型的混合版本，希望它们能卖的很好。在电池电动和混合动力车型上的投资一定会消耗掉开发现代复古车型所需的大部分资金。
雪佛兰推出了两款平淡无奇的车(迈锐宝和斯帕可)，以及两款跑车(科迈罗和克尔维特)。最接近复古车的是科迈罗，几年来，销售一直不强劲，2020年的销售由于新冠肺炎而低迷。
这可能会影响雪佛兰卡玛罗这款车的生存，更不用说更新换代了。在2020年C8采用现代高性能汽车中置引擎布局之前，克尔维特一直是一款老式车型。
斯特兰蒂斯 (原名菲亚特克莱斯勒汽车公司)长期以来一直提供两款道奇牌肌肉车，外观复古，但有一个现代的特点，800多马力，这激励了我们许多人去买这款车。
福特在2019年放弃了除野马和福特Fusion之外的所有乘用车，福特Fusion将于2021年转向混合动力车。最符合你的问题的车是福特的2021年野马SUV。

John Decker
There is probably such a small market for them that it’s not a financially viable product. I think anyone interested in a particular model vintage car would want the real deal, an actual vintage car from a vintage year, rather than a modern look alike version. There are a lot of vintage cars still available, and for a relatively low price. If you were an art collector, and had the money, would you buy the original Mona Lisa, or a knock off because it was cheaper? People with the kind of money it takes to buy retro obxts won’t settle for a copy, they want the real item. I sometimes dream of being that rich, but dreaming is as close as I’ll ever get. It must be a hard life being rich, with the high taxes wealth brings.

这类产品的市场可能很小，因此从经济上看是不可行的。我认为，任何对某款复古车感兴趣的人都会想要真正的交易，一辆真正的复古车，一辆有年份的复古车，而不是一辆外观相似的现代版本的车。还有很多古董车，而且价格相对较低。如果你是个艺术收藏家，又有钱，你会买蒙娜丽莎的真迹还是赝品，因为它更便宜？那些花钱购买复古物品的人不会满足于复制品，他们想要真正的物品。我有时梦想成为那样的富人，但梦想就是梦想，我无法实现。富裕的生活也一定很艰难，因为财富带来的税收很高。

Miles Goldsack
Do you mean retro styled cars or new builds to old designs?
Retro styled cars have always been hit and miss. Retro was a big thing in the 90s and 00s with every company raiding its history for inspiration.
Currently the Mini and FIAT 500 are both big sellers in both petrol and electric. Honda has entered the electric car market with the Honda E.
America has the Mustang, Challenger, Charger and Camaro which so echo 60s designs.
There are perennial favourites like the MX5 and 911 that are more continuations than retro these days. One could argue the VW Golf and Polo fit a similar pattern to Porsche as the designs have evolved over time.

你是指复古风格的汽车还是根据旧设计开发的新车型？
复古风格的汽车总是昙花一现。在90年代和00年代，复古是一件大事，每个公司都从其历史中寻找到了灵感。
目前，Mini和菲亚特500都是汽油车和电动汽车的大卖家。本田公司已经以本田E进入电动汽车市场。
美国有野马，挑战者，道奇Charger和雪佛兰科迈罗，这些都是呼应60年代的设计。
像MX5和911这样的热门车型如今更多的是延续而不是复古。有人可能会说，大众高尔夫和Polo符合保时捷相似的模式，因为车型的设计已经随着时间的推移而演变。

Paul Williams
They've pretty much been there, done that, and moved on in terms of vintage “inspired” vehicles, which I take to mean “retro”. Ford, GM, and Chrysler (Group) all introduced retro versions of their muscle car/ponycars in the mid 2000s, with the Mustang, Camaro, and Challenger. Chrysler and GM took it one step further with their compact SUVs (PT Cruiser and Chevy HHR). The PT cruiser and HHR (along with its pickup truck sibling the SSR) ran their course and were discontinued some years later.
It seems to have been a passing fad, and now the car-buying public has moved on, once again saying “out with the old, in with the new”, preferring ultra-modern over the retro look that is “so 'yesterday’”.

他们已经做了很多，并且在复古的“灵感”车型方面继续前进，我认为这是“复古”的意思。福特、通用汽车和克莱斯勒都在2000年代中期推出了他们的肌肉车/小马车的复古版，包括野马、科迈罗和挑战者。克莱斯勒和通用进一步推出了紧凑型suv (PT 漫步者和雪佛兰 HHR)。PT巡洋舰和HHR(以及它的皮卡兄弟雪佛兰SSR)选择了他们的路线，并在几年后停产。
这似乎是一种转瞬即逝的时尚，而现在购车的大众已经开始向前看，再次表示“旧的应该被淘汰，新的应该被接受”，他们更喜欢超现代的外观，而不是“太‘过时’了”的复古外观。

Mary Krupka
Enthusiasts committed to tracking down a vintage automobile would be aware that it's unlikely such a car would meet current standards of safety or fuel consumption. But a manufacturer could not produce such a car today without facing liability issues.
I saw a repro fiberglass body fixed to the chassis of a modern car--a guy on my old street had one . It looked like an MG or some sort of sports car. Of course the interior and engine etc.remained the original Ford or Chevy This was some years ago so I don't know if these are still sold.

热衷于老式汽车的人会意识到，这种车不太可能达到目前的安全标准或油耗标准。但如今，制造商无法在不承担责任的情况下生产出这样的汽车。
我看到一个复制玻璃纤维车身固定在一辆现代汽车的底盘上——我以前住的那条街上的一个家伙就有这样的一辆车。
这辆车看起来像一辆MG或某种跑车。当然，内饰和引擎等仍然和原来的福特或雪佛兰一样。这是几年前的事了，所以我不知道这些车是否还在卖。

Ron Laverdiere
It is currently the 2022 model year.
Did they stop making the Bettle, Mini Cooper, Camaro, Mustang or Challenger? No, they are still in production.
Did you not see the new Bronco (retro styled off the 1972 model)? How about the Honda E (80’s style Honda)? Or the Suzuki Jimny (amost exactly the same look as the 80’s Samurai). Every G-wagon is still based on the same style of the 70’s G wagons. The Porsche 911 and Jeep Wrangler have essentially remained with the same silhouette that they started with.

现在是2022年。
他们停止生产甲壳虫、迷你库珀、科迈罗、野马或挑战者了吗？没有，还在生产中。
你没有看到新的野马(复古风格的1972年模型)吗？本田E(80年代的本田)怎么样？或者铃木Jimny(和80年代的铃木Samurai几乎一模一样)。奔驰G-wagon仍然是基于70年代的G-wagon的相同的风格。保时捷911在开始生产时也和吉普牧马人基本上保持了相同的轮廓。

Kenneth Azzarello
That's what I would like to know. Possibly the younger generation have no clue and are designing these vehicles, and our government pushing for better fuel economy.

这正是我想知道的。可能年轻一代对此一无所知，他们正在设计这些汽车，而我们的政府正在推动更好的燃油经济性的车型。

Ronald Kovacs
Currently there may not be a demand for such product. Notably Volkswagen brought out an upxed version of the Beetle, Chrysler had a retro panel van, Ford brought out a car based on the early 1950 Thunderbirds. If these had really caught on and were in high demand, we would be seeing a lot more retro models.

目前可能没有这种产品的需求。值得注意的是，大众推出了一款升级版的甲壳虫，克莱斯勒推出了一款复古的货车，福特推出了一款基于1950年早期雷鸟的汽车。如果这些车真的流行起来并且需求量很大，我们将会看到更多的复古款式。

Colin Bryant
styles change, and new cars are meant to appeal to the masses. vintage designs appeal to a small audience, so to create an assembly line for one specific vintage is just impractical as it would make the cost beyond what many would pay or above the cost of the actual vintage in question.

风格会改变，新车就是为了吸引大众。
复古设计只吸引一小部分顾客，所以为一辆复古的车型创建一条装配线是不切实际的，因为这将使成本超出许多人的支付水平，或高于实际老式车型的成本。

Mike Azeka
I guess because when it was tried before, Not really bad, just not a big seller:
Chevy SSR, Plymouth Prowler, PT Cruiser, Nissan S-cargo, Chevy HHR, new VW Beetle. Niche cars maybe, but not strong sellers.

我猜是因为以前试过，还不错，只是不太畅销而已:
雪佛兰SSR，普利茅斯Prowler，PT巡洋舰，日产S-cargo，雪佛兰HHR，新大众甲壳虫。也许因为是小众车型，但销量不是很好。

Samuel Bethune
It depends on the car. The most expensive new car I’ve ever bought was around $35,000.
In response to a previous answer to this question, I have to state that the success or failure of previous attempts at styling have been a mixed bag. For example, there are a lot of PT Cruisers still on the road and Chrysler sold thousands of them. Although they look sort of dorky to me, I would not call the PT Cruiser a failure in terms of sales. And I certainly would not call them unreliable.
The Camaro, Mustang, and Challenger all still command high prices on the used car lots regardless of what engine they have in them. I’ve owned one of each and I remember what I paid for them. The resale prices have always been high on these cars and with the chip shortage the new ones will be commanding even higher prices.
The big problem with retro styled cars is that they look good for a few years and then people get bored with them. When the PT Cruiser came out, customers were paying well over MSRP for them. Then supply caught up with demand and they became a not-so-hot commodity. Other than widening wheel wells and putting huge engines in them, Challengers haven’t changed much in 12 years. The Mustang and Camaro have both been restyled a few tines since 2005 (Mustang) and 2010 (Camaro), and demand has gone down but I see them losing their appeal in a few years.
Overall though, I think the trend toward retro styling is going away in favor of new power plants. Ford and Chevrolet are both selling electric vehicles and Stellantis will do the same with Chrysler soon. Bottom line is that rehashing old styling cues started a fad that was either well received or ignored, depending on your point of view. But make no mistake…the fad is dying.

这取决于汽车怎么样。我买过的最贵的新车大约是35000美元。
在回答之前的问题时，我不得不说，之前的造型尝试的成功或失败参差不齐。例如，现在仍有很多PT 漫步者在路上，克莱斯勒卖出了数千辆。尽管对我来说他们看起来有点傻，但我不会把PT巡洋舰称为一个失败的销售。当然我也不会说它们不可靠。
科迈罗、野马和挑战者在二手车市场上的售价仍然很高，不管它们装的是什么引擎。每款车型我都有一辆，我还记得我花了多少钱买的。这些汽车的转售价格一直很高，由于芯片的短缺，新的汽车将需要更高的价格。
复古风格的汽车最大的问题是，这些汽车畅销了一些年，然后时间久了人们就会对它们感到厌倦。当PT巡洋舰推出时，客户支付的价格远远超过建议零售价。然后供给超过了需求，它们变成了一种不那么热门的车型。12年来，除了扩大轮孔和安装巨型引擎外，挑战者号并没有太大的改变。野马和科迈罗自2005年和2010年以来都重新设计了一些风格，需求有所下降，但我认为它们在几年内会失去吸引力。
不过，总的来说，我认为复古风格的趋势正在消失，取而代之的是新的车型。
福特和雪佛兰都在销售电动汽车，斯特兰蒂斯很快也将与克莱斯勒合作。最重要的是，他们重新梳理旧的造型元素开始了一种时尚，而这种时尚要么被接受，要么被忽视，这取决于你的观点。但毫无疑问，这种时尚正在消亡。

Kenneth Azzarello
Not sure how vintage you mean. I'm a fan of the 1970's 1980's models. With that being said, I give Chrysler credit for still making a few models from the past as well as new models that are FULL size. I would be very willing to pay a bit more then the average price of today's luxury vehicle for a vehicleof the past that has been upgraded with today's technology.
I don't think anything older would work since the extreme weight and bulkynes of the 1940's and 1950's can not be reproduced the same way. But with meeting half way from the 70's and 80's can be done!!! There are plenty of models that in deed can be brought back. Case in point, if they can make 7,000lb Full size SUV'S, then they can make bigger cars. I simply don't understand since people are buying more SUV'S of both sizes over cars. They have the technology, so what's the problem?

不知道你指的是哪个年份的复古车。我是20世纪70年代到80年代车型款式的粉丝。话虽如此，我还是认为克莱斯勒在生产一些复古的车型以及全尺寸的新车型方面值得赞扬。我非常愿意花比现在豪华车的平均价格多一点的钱，买一辆采用现代技术升级的旧车。
我不认为任何古老的东西能够正常工作，因为现在无法以同样的方式复制40年代和50年代的笨重的车型和大块头车型。但是对于70年代到80年代的车型，我们可以做到一半！！事实上，有很多车型模式可以被重新启用。举个例子，如果他们能生产7000磅的全尺寸SUV，那么他们就能生产更大的汽车。我只是不理解，因为人们购买更多的是两种型号的SUV，而不是轿车。他们有技术，那还有什么问题？

Frederick Rose
They’ve tried that already and it didn’t work out like it should have. The best example was the Plymouth Prowler, the fail point with this car was the weak engine they stuck in it, no hotrod is complete without a V8! And since there was no V8 and the horsepower was low the car didn’t sell well, however it does do well on resale.
Another huge failure was the Chrysler PT Cruiser, they simply made too many of these things and they weren’t reliable on top of it, so the used value crashed into the basement.
Ford try to resurrect the late 50’s T-Bird look and instead put a weak engine into it and didn’t sell well.
Chevy Camaro has had so many issues it has fallen out of favor with buyers so I don’t think we’ll see a any vintage value in that car.
There are other cars too, but those are the main vintage inspired cars. How much would I pay for one? All the plastic and electronics they use today the car won’t be a keeper for 50 plus years.

他们已经试过了，但效果并不理想。最好的例子是普利茅斯徘徊者，这款车的失败点是他们卡在里面的引擎很弱，没有V8引擎就没有福特hotrod !由于没有V8引擎，马力也很低，这款车卖得不太好，但它在转售时卖得很好。
另一个巨大的失败是克莱斯勒PT巡洋舰，他们只是做了太多这样的东西，而且他们的产品也不可靠，所以使用价值也有所下降。
福特试图复古50年代末的雷鸟汽车的外观，但仍然安装了一个弱的引擎，因此卖的并不好。
雪佛兰科迈罗有太多的问题，它已经失去了买家的青睐，所以我认为我们不会看到任何有复古价值的车。
还有其他的车，但这些都是主要的复古风格的车。我要花多少钱？他们今天使用的所有塑料和电子设备在未来50年里都不会继续使用。
原创翻译：龙腾网 http://www.ltaaa.cn 转载请注明出处

reg Steinmayer
The car companies haven't done this, but the aftermarket has. You can buy modern reproduction all-steel body shells exactly like the original for early Ford Mustangs, early Camaro and Firebird, mid 50's Chevy pickup, early Jeeps, even a 1957 Chevy coupe!
These cost up to $20 Grand, and you still have to add everything else like glass, engine, interior, suspension, front fenders, hood, etc. etc. All of these things are available as reproductions or upgrades, down to the last nut and bolt, so you can build a “brand new” 1965 Mustang fastback, or “restomod" with modern brakes, suspension, electronics and engine which is much more reliable and driveable.

汽车公司没有这样做，但售后市场已经这样做了。你可以买到现代复制的全钢车身外壳，就像早期的福特野马，早期的科迈罗和火鸟，50年代中期的雪佛兰皮卡，早期的吉普车，甚至是1957年的雪佛兰跑车！
这些花费高达2万美元，而且你还需要添加玻璃、引擎、内饰、悬挂、前挡泥板、引擎盖等其他东西。所有这些东西都可以复制或升级，哪怕是最后一个螺母和螺栓，所以你可以打造一辆“全新”的1965年福特野马快背，或“改装”现代刹车，悬挂系统，电子设备和引擎，这将使得汽车更加可靠，更加易于驾驶。