Cadbury to cut multi-pack bar sizes but maintain list price in ''shrinkflation'' row
The company is accused of shrinkflation as it announces plans to control portion sizes in chocolate bar multi-packs.
Friday 17 July 2020

吉百利将削减多层包装巧克力棒的尺寸,但保持“缩水通胀”的标价
该公司被指控在宣布计划控制多层包装巧克力棒的份量时导致通货膨胀。
2020年7月17日星期五

The owner of Cadbury has announced plans to cut the sizes of products in its chocolate bar multi-packs - but not reflect the downsizing in its prices.

吉百利的所有权人已经宣布计划在其巧克力棒多层包装中减少产品的尺寸——但没有反映其价格的缩减。


But the company told Sky News it was up to individual retailers how they charged customers as it had no plans to reduce its own list prices.

但该公司告诉天空新闻,如何向顾客收取费用取决于个体零售商,因为公司不打算降低自己产品的标价。

It said the shift was part of anti-obesity efforts to ensure "portion control".

该公司表示,这一改变是努力减肥以确保“食量控制”计划的一部分。

The company also confirmed bars and other products sold individually would not be affected to maintain choice.

该公司还确认,酒吧和其他单独销售的产品将不会受到影响,以保持产品的选择性。


The move builds on earlier recipe shifts and a previous announcement that biscuits and other chocolate products typically bought for children would come in at under 100 calories each by the end of this year.

这一举措是基于此前的产品配方调整和一项声明,这一项声明表示,到今年年底,儿童购买的饼干和其他巧克力产品的热量将减小到100卡路里以下。

Louise Stigant, UK Managing Director at Mondelez International, said there was a "strong sense of duty" to protect the Cadbury brand.

亿滋国际英国董事总经理路易丝·斯蒂根特表示,保护吉百利品牌对我来说是一种“强烈的责任感”。


"That is why we have been focusing on the areas we know will make the greatest impact and have been backed up by consumer research and nutritional science."

“这就是为什么我们一直关注那些我们知道会产生很大影响的领域,并得到了消费者研究和营养科学的支持。”

Adam French, the consumer rights expert at Which?, said: "It''s good that Cadbury is being upfront about this change and laudable that Mondelez wants to help to tackle the obesity crisis - but some customers will rightly wonder why the prices of these products aren''t coming down along with the size.

消费者权益专家亚当·弗兰奇,他说:“吉百利对这一变化持坦率态度,亿滋国际希望帮助解决肥胖危机的做法值得称赞,这是件好事。但一些消费者会有理由怀疑,为什么这些产品的价格没有随着尺寸的减小而下降。”

"In recent years, we''ve repeatedly seen this trend of popular products shrinking while the prices stay the same, and it is understandable that households, many of them facing a squeeze on their finances, feel frustrated by it."

“近年来,我们已经多次的看到类似流行产品的价格保持不变而缩水的趋势,可以理解的是,很多家庭都面临着财务压力,因此会感到沮丧。”