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Why are Chinese phones popular in Africa?

为什么中国手机在非洲受欢迎?



In Addis Ababa, the capital city of Ethiopia, Tecno stores are frequently seen on the streets. This brand sounds unfamiliar to Chinese consumers, but it belongs to Trassion, a smartphone maker from China’s Shenzhen. According to IDC figures for 2018, Transsion ranks 4th in global mobile phone brands and holds the largest market share in Africa. Transsion was included in the Top 50 Chinese Cross-border Brands jointly released by Facebook and KPMG in 2018 as well. Transsion's three mobile phone brands Tecno, Itel and Infinix ranked 7th, 16th, and 28th respectively among the 100 most-admired brands in Africa, a ranking compiled by African Business in June 2018. Tecno is cost-effective, and its marketing strategy is approachable. For example, a store in Addis Ababa offered eggs to people who purchased a phone before Easter Sunday.

在埃塞俄比亚首都,经常可以在街上看到Tecno手机店。中国消费者并不熟悉这个品牌,但是它属于深圳的一家智能手机制造商传音公司。根据2018年的IDC数据,传音在全球移动电话品牌中排名第四,在非洲占据着最大的市场份额。在脸书和毕马威联合发布的2018年中国50大跨境品牌里也包括了传音。传音的三大移动手机品牌Tecno, Itel 和Infinix在非洲最受尊敬的100个品牌里分别排名第7,16和28位,这是2018年6月《非洲商业》做的排名。Tecno手机很划算,而且其行销策略很亲民。举个例子,埃塞俄比亚首都的一家Tecno店给在复活节前购买手机的客人提供鸡蛋。